The Paper Straw Group (PSG) was formed by Optichrome MD, Natalie Stevens, after watching the Blue Planet series. The group creates 100% plastic free straws that are recyclable, biodegradable and compostable, leaving behind no waste or toxins.
The challenge was to promote PSG, its credentials and showcase its environmental mission, in addition to the company's print heritage, family values and ethical, responsible, caring philosophy. Careful consideration was also given to the use of keywords and phrases that would attract the right visitor base.
Agency: Thomond
